
digital.auto
co-creation challenge
A hybrid hackathon for software-defined vehicle solutions.
Application until Sep 15, 2023
About the challenge
As the digital.auto initiative we aim to enable the mobility community to realize the software-defined vehicle vision. This is what this co-innovation challenge is all about: to develop digital, future proven software-defined vehicle solutions for drivers.
The hybrid hackathon is open for everyone* with ideas for innovative software-defined vehicle solutions! So, no matter if you are a student, an experienced developer, or a mobility enthusiast – submit your idea and become part of our digital.auto community.
Our hackathon is taking place in a hybrid format. This means you can decide if you want to join and collaborate online or on-site in Heilbronn.
In our challenges we provide you with a great set of tools, components, methods and experts in order to develop future proven solutions. Therefore, you have everything you need to explore, prototype, test, validate and develop your ideas.
And, participation pays off: the winning teams will be invited to present their live demo at Bosch’s biggest conference on AIoT and Digital Transformation: Bosch ConnectedWorld. So be prepared for an award ceremony with Bosch CEO Stefan Hartung and Landing AI CEO Andrew Ng and to introduce your results to 10.000 Bosch decision makers and AI thought leaders.
Do you need more details? Watch our introduction video or send us a message.
Please note the terms & conditions and data protection notice for the co-creation challenge.
*To allow a fair competition, we can only consider ideas from individuals, who are not employed from one of our partners.

Introduction & kick-off
We are introducing the challenge concept, the single challenges, what to expect and what's up next.
The roadmap

4 phases of the digital.auto co-creation challenge.
Our co-creation challenge is structured into 4 phases:
Phase 1: Exploration & Application
It’s all about exploration. You can use the provided tools – the playground.digital.auto and LandingLens from Landing AI - to devise your ideas.
Once you have a clear vision of your idea, submit it via the application form until Sep 15, 2023. Please note, visualization is helpful. Use videos, screenshots and dashboards to convince the jury. You can find more information on our selection criteria below.
Phase 2: Online Prototyping
From all applications our jury will be selecting the top 10 ideas. Those teams will be equipped with either Arduino Nicla Sense ME or BME688 Dev Kits from Bosch Sensortec to create their prototypes. Additionally, each team will receive AWS credits worth EUR 999. Experts from the Ferdinand-Steinbeis-Institute and the Bosch Startup Harbour will guide them along the way and Landing AI will extend the LandingLens trial accounts.
Phase 3: Proof of Concept
The best team per challenge will be selected to continue with phase 3, in which they will further develop their concepts and prototypes with the partners. Besides, early start-ups will have the option to join the Bosch Startup Harbour accelerator program.
The winning teams of each challenge will be announced in a live webinar with Stefan Hartung, CEO, Bosch and Andrew Ng, CEO Landing AI.
Phase 4: Final Presentation
Finally, it is time for the best teams of each category to present their pilot projects. Therefore, a professional pitch trainer will coach them to be ready for the show. One representative per team will join us at Bosch ConnectedWorld, Bosch’s biggest conference on AIoT and Digital Transformation. In Berlin we will have an exclusive award ceremony with Bosch CEO, Stefan Hartung and Landing AI CEO, Andrew Ng and the representatives can demonstrate their idea at the digital.auto booth.
The categories

Data-driven innovations for the Autobahn
Sponsored by Die Autobahn GmbH des Bundes
Die Autobahn GmbH des Bundes (short: the Autobahn GmbH) is one of the largest infrastructure operators in Germany and is responsible for over 13,000 kilometers of motorway network in Germany. In addition to planning, construction, maintenance and traffic management, our task is also to deliver over 4.500 high-power charging points along our road network.
The Autobahn GmbH aims at increasing the usability, safety and sustainability of the motorway network, motivated by advanced developments in the fields of energy transition, digitization and climate protection.
We search for innovative solutions that support the management of the network and traffic and create additional value to the users.
Solutions shall comply with highest European data-security standards and anonymous data collection is key.
Our innovation team will stand side-by-side with you to mentor you and to set-up the required connections to our expert network for further validation and feedback for your concepts. On top of that, we are prepared to offer validation of your concepts by testing it on our motorway network.
Website: www.autobahn.de

In-Cabin AI & DT Challenge
Sponsored by CARIAD
We are looking for innovative startups that will create the vehicle applications of the future. Leverage your creativity by taking vehicle data through vehicle APIs and using AI to improve driver or passenger experiences in and around vehicles.
To support the development of your prototype and business concept, we will connect you with our internal and external expert network for mentoring and guidance along the way. We furthermore can connect you to our experts driving various open source software projects as well as open vehicle APIs (VSS) for the software-defined vehicle.
We are CARIAD
We are an automotive software and technology company that bundles together Volkswagen Group's software competencies and further expands them, building upon a heritage of bringing automotive innovation to everyone.
Website: CARIAD.technology
Application & selection criteria
What’s important for the application? We would like to get to know you, your idea, and your motivation. Share as many details as possible. Even before you are officially part of the program, you can use playground.digital.auto, LandingLens Landing AI’s computer vision platform to draft a first prototype and generate screenshots, screencasts etc. to better illustrate your idea.
After the submission deadline on Sep 15, 2023 we will choose the best ideas based on:
-
Team experiences and qualifications in the field
-
The business potential of your idea
-
Your motivation & expectation for our in-cabin sensing co-innovation challenge
Please note that the application period is already over. Thank you to all submissions.
The top teams that have made it to the next round shorty will be announced shortly.
Stay tuned!
Our challenge sponsors
Our co-creation challenge is enabled by our two main partners: Die Autobahn GmbH and CARIAD. They set the innovation challenge, provide experts and tools and consult the teams along the way.
Our contributors
Co-innovation is driven through the contribution and collaboration of partners. Therefore, a big thanks goes to our partners, who contribute with tools, expertise, methods and much more.