top of page

The Software-Defined Vehicle

A Digital-First Approach to Creating Next-Generation Experiences

About the Report

The report "The Software-Defined Vehicle: A Digital-First Approach to Creating Next-Generation Experiences" provides you with a 360 degree introduction to software-defined vehicles, covering strategic goals, use cases, impediments, enabling technologies, and the organizational perspective. The booklet also covers the #digitalfirst paradigm for SDVs, including the "shift north", "shift left" and virtualization perspective.


Let's work together to create the software-defined vehicle experience.

Start by downloading the ebook!

Download the ebook


Report | 60 min read

Get your free copy now

The Software-Defined Vehicle: A Digital-First Approach to

Creating Next-Generation Experiences

Authors: Dirk Slama, Achim Nonnenmacher, Thomas Irawan

About the Authors



Dr. Dirk Slama

Vice President at Bosch

Professor at Ferdinand-Steinbeis-Institute

Dirk Slama is a vice president at Robert Bosch GmbH and chair of the initiative. He is also the director of the AIoT Lab at the Ferdinand-Steinbeis-Institute, where he holds a full professorship.
Dirk has 25 years experience in large-scale IT projects in automotive, manufacturing, finance, and telecoms. He is coauthor of four books, with more than 50,000 copies sold. His academic credentials include a PhD in information systems, an MBA, and a diploma in computer science.


Dr. Achim Nonnenmacher

Senior Manager, SDV Innovations at ETAS (a Bosch company)

Achim Nonnenmacher is driving software-defined vehicle innovations as a senior manager at ETAS GmbH (a Robert Bosch Subsidiary). As cochair of the initiative, he helps speeding up the use case-driven adoption of new technologies in the automotive industry. Before this, he led product innovations at scale in the mobility sector by validating business, technology hypotheses and user needs for strategic projects. Achim holds a PhD from Swiss Institute of Technology (EPFL), an M.Sc. in physics, and an executive degree on innovation acceleration from UC Berkeley.



Dr. Thomas Irawan

CEO at ETAS (a Bosch company)

Thomas Irawan is president of ETAS and chairman of the Board of Management. Before joining ETAS, Thomas spent 16 years at Robert Bosch GmbH in a number of manufacturing, quality, development, and engineering leadership positions. He was technical plant manager of Bosch Thailand and served as SVP of quality management in the Chassis Systems Control division. Most recently, he headed the driver experience business unit for assisted, automated, and connected driving in the Cross-Domain Computing Solutions division. Thomas earned his doctorate in physics from the University of Dortmund, Germany.

SDV Unplugged Visual
Meet the authors
@ SDV Unplugged

Meet the authors and other interesting speakers in our new webinar series.

Explore the

Access the open and web-based prototyping environment to develop

SDV solutions.

Find use case

Discover in practice: real-life examples and projects

Sponsor of the Report



Bosch Logo
Dassault Logo
LeanIX Logo

Academic Partner

Logo Ferdindand-Steinbeis-Institut

Stay up to date with

Follow us on LinkedIn to get all our latest news.

bottom of page